To have a better grasp of the problem an important thing to remember is not to mistake the symptoms for the root problem for example a falling market share or a decline in sales is invariably a symptom while the real problem may lie with the nature of the industry or the quality of the product a a stands for alternatives generation the next step is to list down the various alternatives to resolve the problem and achieve the objectives set out in the case study an alternative is is is an effort to solve the problem it’s a probable solution but not the solution so at this stage all the alternatives that come to mind should be listed even if an alternative provides only a part solution to the problem at hand.

So this is the stage where you have to you have to diverge in terms of idea generation or keeping in mind you know how the alternative would provide some kind of a solution to the problem at hand see criteria for evaluation of alternatives list down the parameters that are important to the solution of the problem at hand these parameters can be profitable because in markets image sales etc depending upon the problem at hand remember the the problem can be set against different backgrounds it may be a marketing problem it may be a finance problem with maybe a human resource management problem it may be a general management problem it may be an IT issue so the the case will present some kind of a situational crisis in which you have to take a decision depending upon which function of management is being targeted next is of e evaluate the alternatives this stage uses the criteria to evaluate the various alternatives generated earlier the positive and negative aspects of each alternative are to be kept in mind while evaluating the alternatives.

So we look at the pluses is look at the minuses and we see which alternative is is moving closer towards the solution and finally we have R which is recommendations at the end of the analysis provide recommendations to resolve the situation also look at short-term as well as long-term implications of the recommendations in solving the problem it is possible that a particular solution is a quick fix solution but that may not understand the test of time and it may not have the sustainability angle to it so the sustainability angle is very important the solution has to be sustained over a period of time so that a long term perspective is is being looked at the fifth tip things not to do do not jump to a conclusion at the start we have seen in so many case discussion students immediately are talking about the solutions this is being very impulsive and not really appreciated there’s nothing called right or wrong please remember that the panel is not looking at your ability to pass a word it the panel is not even looking at your ability to give a quick solution.